70/30 Vape Juice UK | High VG E-Liquid for Sub-Ohm Vaping

70/30 Vape Juice Preview

70/30 Vape Juice: Premium High VG E-Liquid

Experience the perfect balance of 70/30 VG/PG vape juice—the ideal ratio for sub-ohm vaping. Dense, satisfying clouds paired with rich, intense flavour and a smooth throat hit. From award-winning brands like Dinner Lady, IVG, and Nasty Juice. Available in 10ml, 50ml shortfills, and 100ml bottles for exceptional value.

70% VG / 30% PG Sub-Ohm Optimised Dense Clouds Smooth Throat Hit

70/30 Vape Juice represents the sweet spot for sub-ohm vapers who want the best of both worlds. The 70% vegetable glycerin (VG) content delivers thick, billowing clouds and a silky-smooth inhale, while the 30% propylene glycol (PG) ensures crisp, defined flavour and just enough throat sensation. This balanced ratio works beautifully with high-powered devices, producing impressive vapour without sacrificing taste.

Whether you prefer fruity blends, creamy desserts, refreshing menthols, or classic tobacco, our 70/30 collection offers exceptional variety from the UK's most respected e-liquid brands. Pair with your sub-ohm vape kit and low-resistance coils for the ultimate cloud-chasing experience.

Understanding 70/30 E-Liquid

What makes this ratio perfect for sub-ohm vaping.

What Is 70/30 Vape Juice?

70/30 refers to the ratio of vegetable glycerin (VG) to propylene glycol (PG) in the e-liquid. With 70% VG, the liquid is thicker and produces more vapour. The 30% PG carries flavour effectively and provides a mild throat hit. This combination creates the ideal balance for vapers who want impressive clouds without losing flavour intensity—the go-to choice for sub-ohm enthusiasts.

70% Vegetable Glycerin 30% Propylene Glycol

Why Choose 70/30?

70/30 offers the best of both worlds. Unlike max VG (80%+) which can mute flavours, or 50/50 which limits cloud production, 70/30 delivers dense vapour with excellent taste. The higher VG provides smoothness ideal for direct-to-lung (DTL) vaping, while sufficient PG ensures flavour compounds are properly carried. It's the most popular ratio among experienced vapers for good reason.

Balanced Performance DTL Optimised

Who Should Use It?

70/30 e-liquid is designed for vapers using sub-ohm devices—box mods, advanced pod mods, RDAs, RTAs, and sub-ohm tanks with coils below 1.0Ω. Ideal for cloud chasers, flavour enthusiasts using high-wattage setups, and anyone who prefers a smooth, satisfying DTL inhale. Not suitable for standard pod systems or MTL devices, which require thinner 50/50 e-liquids.

Sub-Ohm Vapers Cloud Chasers DTL Users

VG/PG Ratio Comparison

How 70/30 compares to other common ratios.

Feature	50/50	60/40	70/30	80/20 (Max VG)
Vapour Production	Moderate	Good	Excellent	Maximum
Flavour Intensity	Excellent	Very Good	Very Good	Good
Throat Hit	Strong	Moderate	Smooth/Mild	Very Smooth
Liquid Consistency	Thin	Medium	Thick	Very Thick
Wicking Speed	Fast	Good	Moderate	Slow
Best Devices	Pod kits, MTL tanks	RDL pods, all-rounders	Sub-ohm tanks, box mods	RDAs, high-power mods
Coil Resistance	1.0Ω+	0.6Ω–1.2Ω	0.15Ω–0.6Ω	0.1Ω–0.4Ω
Vaping Style	MTL	RDL/Loose MTL	DTL	DTL/Cloud Chasing
Nicotine Strength	3mg–20mg	3mg–12mg	0mg–6mg	0mg–3mg
Best For	Ex-smokers, beginners	Transitioning vapers	Experienced vapers	Cloud enthusiasts

💡 Why 70/30 Is the Most Popular Sub-Ohm Ratio

The 70/30 blend hits the sweet spot for most sub-ohm vapers. You get impressive cloud production from the high VG content, while retaining enough PG for excellent flavour delivery and a satisfying (but not harsh) throat sensation. It wicks reliably in most sub-ohm tanks without the dry-hit issues that can plague max VG liquids in devices with smaller wicking ports.

70/30 E-Liquid Formats

Choose the size and format that suits your needs.

10ml Bottles (With Nicotine)

TPD-compliant 10ml bottles containing nicotine (typically 3mg or 6mg for 70/30). Perfect for trying new flavours or for vapers who prefer pre-mixed, ready-to-vape convenience.

Ready to vape immediately
Nicotine included (3mg, 6mg)
Great for sampling flavours
TPD compliant

50ml Shortfills

50ml of 0mg e-liquid in a 60ml bottle, leaving room for one 10ml nicotine shot. Add an 18mg nic shot to create 60ml of 3mg e-liquid. Excellent value and the most popular format.

Space for 1x nic shot
Creates 60ml of 3mg
Best-selling format
Great value per ml

100ml Shortfills

100ml of 0mg e-liquid in a 120ml bottle, with space for two nicotine shots. Add 2x 18mg nic shots to create 120ml of 3mg e-liquid—the most economical option for regular vapers.

Space for 2x nic shots
Creates 120ml of 3mg
Maximum value
Ideal for favourites

Nicotine Shots

10ml bottles of unflavoured nicotine (typically 18mg) designed to be added to shortfills. Available in 70/30 VG/PG to match your shortfill ratio, or nic salt versions for smoother high-strength options.

18mg freebase or nic salt
70/30 ratio available
Add to any shortfill
Customise your strength

200ml Shortfills

Larger format for serious vapers who know their favourites. 200ml bottles with space for 4x nic shots—maximum value for minimum cost per ml. Often available from budget-friendly brands.

Space for 4x nic shots
Creates 240ml of 3mg
Lowest cost per ml
Stock up on favourites

0mg (Nicotine-Free)

All shortfills are 0mg by default, but many vapers choose to vape them without adding nicotine. Perfect for those who've quit nicotine but still enjoy vaping for the flavour and ritual.

No nicotine content
Pure flavour enjoyment
Vape without addiction
All shortfill sizes

Benefits of 70/30 Vape Juice

☁️ Dense Cloud Production

The 70% VG content produces thick, satisfying vapour clouds that many vapers love. Whether you're cloud chasing competitively or simply enjoy visible vapour as part of your vaping experience, 70/30 delivers impressive plumes without requiring max VG liquids.

🍓 Rich, Intense Flavour

Unlike max VG liquids where flavour can be muted, the 30% PG in 70/30 blends ensures flavour compounds are carried effectively. You get the full taste profile of your chosen e-liquid—every note of fruit, dessert, or menthol comes through clearly.

😌 Smooth Throat Hit

High VG means a silky-smooth inhale that's gentle on the throat. Perfect for direct-to-lung vaping where you're taking larger inhales. The smooth sensation makes for a more comfortable, enjoyable vaping session, especially at higher wattages.

⚡ Sub-Ohm Optimised

70/30 is specifically designed for sub-ohm devices running coils below 1.0Ω at higher wattages. The viscosity is thick enough for excellent vapour production but thin enough to wick reliably in most sub-ohm tanks and RDAs without dry hits.

💰 Excellent Value

Shortfill formats offer exceptional value compared to 10ml bottles. A 100ml shortfill provides weeks of vaping for the price of a few 10ml bottles. The larger volumes mean less frequent purchasing and lower cost per millilitre.

🎛️ Customisable Nicotine

Shortfills let you control your nicotine strength precisely. Add one nic shot for 3mg, two for 6mg, or vape at 0mg—your choice. This flexibility helps vapers gradually reduce nicotine intake or match their preferred strength exactly.

Popular 70/30 E-Liquid Brands

Dinner Lady

Multi-award-winning UK brand famous for complex dessert flavours. Their Lemon Tart is legendary—tangy lemon curd with buttery pastry and meringue. Premium quality, made in the UK with exceptional attention to flavour detail.

Lemon Tart—award-winning classic
Blackberry Crumble, Apple Pie
Watermelon Slices, Bubblegum
50ml shortfills in 60ml bottles

IVG (I Vape Great)

Popular UK brand offering a massive range of flavour profiles from nostalgic sweets to tropical fruits. Known for consistent quality and bold, authentic taste. Shortfills come in 50ml with room for a nic shot.

Jam Roly Poly—nostalgic dessert
Bubblegum, Drumstick
Blue Raspberry, Summer Blaze
Made in the UK

Nasty Juice

Malaysian brand with distinctive packaging and bold, complex flavour profiles. Known for innovative combinations and premium quality. Their 70/30 shortfills deliver excellent cloud production with intense taste.

Bad Blood—blackcurrant, menthol
Slow Blow—pineapple, lemonade
Wicked Haze—mango, blackcurrant
50ml Chubby Gorilla bottles

Zeus Juice

Award-winning UK manufacturer producing premium e-liquids in custom flavour profiles. Known for complex, layered flavours that develop as you vape. Excellent for vapers who appreciate sophisticated taste.

The Black—blackcurrant, aniseed
Atlantis—tropical fruit blend
Dimpleberry—raspberry, grape
100ml shortfills available

Vampire Vape

UK heritage brand behind the iconic Heisenberg and Pinkman flavours. Consistent quality and instantly recognisable taste profiles that have earned cult followings. Available in 70/30 shortfill format.

Heisenberg—mysterious berry blend
Pinkman—fruity gummy candy
Black Ice—dark fruits, menthol
Award-winning flavours

Doozy Vape Co

UK brand offering vibrant, bold flavours with excellent value pricing. Wide range of fruit, dessert, and sweet profiles. Popular choice for vapers wanting quality without premium pricing.

Fizzy range—cola, lemonade
Sweet range—jam doughnut, candy
Fruit range—tropical, berry
100ml shortfills, great value

Flavour Categories

Find your perfect 70/30 flavour profile.

Fruity

Fresh, vibrant fruit flavours from tropical blends to classic berries. Popular choices include mango, watermelon, strawberry, mixed berries, tropical punch, and citrus combinations.

Dessert

Rich, indulgent dessert profiles featuring custards, cakes, pastries, and ice creams. Lemon tart, vanilla custard, jam roly poly, apple pie, and cheesecake flavours satisfy sweet cravings.

Menthol & Ice

Cool, refreshing menthol and ice flavours for a crisp vape. Pure menthol, spearmint, peppermint, and iced fruit combinations deliver satisfying coolness on exhale.

Candy & Sweets

Nostalgic sweet shop favourites including bubblegum, drumstick lollies, fizzy sweets, gummy candy, cola bottles, and sherbet. Perfect for vapers with a sweet tooth.

Tobacco

Smooth, authentic tobacco flavours for ex-smokers who miss that familiar taste. Virginia, RY4, smooth tobacco, and tobacco-dessert hybrids offer satisfying alternatives.

Drinks

Beverage-inspired flavours from cola and lemonade to coffee and energy drinks. Mojito, fizzy pop, milkshake, and tea flavours offer unique vaping experiences.

How to Use Shortfill E-Liquids

Adding nicotine shots to your 70/30 shortfills.

Shortfill Size	Bottle Size	Nic Shots Needed	Final Volume	Nicotine Strength
50ml Shortfill	60ml bottle	1x 18mg shot	60ml	3mg
100ml Shortfill	120ml bottle	2x 18mg shots	120ml	3mg
200ml Shortfill	240ml bottle	4x 18mg shots	240ml	3mg

Step 1: Open the Shortfill

Remove the cap and nozzle from your shortfill bottle. You'll see the space left at the top for adding nicotine shots. This "short fill" design is what gives these products their name.

Step 2: Add Nic Shot(s)

Pour in your nicotine shot(s). For 3mg, add 1x 18mg shot per 50ml of e-liquid. For 6mg, you'll need to remove some e-liquid first or use higher-strength shots. Use 70/30 nic shots to maintain the ratio.

Step 3: Shake Thoroughly

Replace the cap and shake the bottle vigorously for at least 60 seconds. This ensures the nicotine mixes evenly throughout the e-liquid. Let it settle for a few minutes before filling your tank.

Step 4: Steep (Optional)

Some complex flavours, especially desserts, benefit from steeping—leaving the mixed e-liquid for a few days in a cool, dark place. This allows flavours to blend and mature for better taste.

⚠️ Device Compatibility

70/30 e-liquid is designed for sub-ohm devices only. Using high VG liquids in standard pod systems, MTL tanks, or devices with coils above 1.0Ω can cause poor wicking, dry hits, and coil damage. Always check your device is compatible with high VG e-liquids before use.

Tips for 70/30 Vape Juice

1. Use Sub-Ohm Coils

70/30 liquid requires coils below 1.0Ω with large wicking ports. The thicker consistency needs coils designed for high VG—mesh coils work particularly well, delivering excellent flavour and handling viscous liquids efficiently.

2. Prime Coils Thoroughly

High VG liquids take longer to saturate cotton. Apply e-liquid to exposed wick areas, fill your tank, and wait 10+ minutes before vaping. Start at lower wattage for the first few puffs to fully prime the coil.

3. Match Your Nic Shot Ratio

For consistent results, use 70/30 nicotine shots with 70/30 shortfills. Using 50/50 nic shots will slightly thin your final mix, while 100% VG shots maintain maximum thickness for cloud production.

4. Avoid High Nicotine Strengths

Due to the large vapour volumes produced by sub-ohm vaping, stick to 3mg or 6mg nicotine with 70/30 liquids. Higher strengths can be harsh and deliver excessive nicotine per inhale.

5. Store Properly

Keep 70/30 e-liquids in a cool, dark place away from direct sunlight. The thicker consistency means these liquids can become even more viscous in cold conditions—warm slightly before use if stored in cold environments.

6. Clean Tanks Regularly

High VG liquids can leave more residue than thinner e-liquids. Clean your tank when changing flavours to prevent taste mixing. Sweet flavours especially can build up—regular cleaning maintains optimal flavour.

Frequently Asked Questions

Standard pod systems are not suitable for 70/30 e-liquid. The thick consistency can clog small wicking ports, leading to dry hits and burnt coils. Pod systems are designed for 50/50 e-liquids. However, some advanced pod mods with sub-ohm coils (like the Vaporesso XROS with 0.4Ω coils or OXVA Xlim with mesh pods) can handle 60/40 or light 70/30 liquids—check your device specifications.

Most sub-ohm vapers use 3mg or 6mg nicotine with 70/30 e-liquid. Because you're inhaling much larger volumes of vapour compared to MTL vaping, lower nicotine strengths deliver satisfying amounts of nicotine without harshness. If you're transitioning from higher strengths, start at 6mg and reduce as needed. 0mg is popular among vapers who've quit nicotine but enjoy the ritual.

Dry hits occur when the thick VG can't wick to the coil fast enough. Common causes include: using coils with small wick ports (designed for thinner liquids), chain vaping without allowing re-wicking time, insufficient priming before first use, or vaping at wattages too high for your coil. Ensure you're using sub-ohm coils designed for high VG, prime thoroughly, and pause between puffs.

It depends on your device and preferences. 50/50 is best for pod systems and MTL tanks—more flavour and throat hit, less vapour. 80/20 (max VG) maximises cloud production but can mute flavours. 70/30 offers the best balance for sub-ohm vaping—excellent clouds with retained flavour intensity. Choose based on your hardware and whether you prioritise clouds or flavour.

This varies significantly based on vaping frequency and wattage. Sub-ohm vaping at high wattages consumes more e-liquid than low-power MTL. A moderate sub-ohm vaper might use 10-15ml per day, meaning a 100ml shortfill lasts 1-2 weeks. Heavy cloud chasers at high wattages might use 20-30ml daily. Light vapers could stretch 100ml to 3-4 weeks or more.

Many 70/30 e-liquids are ready to vape immediately, especially fruity and menthol flavours. However, complex dessert and bakery flavours often benefit from steeping—leaving the mixed e-liquid for 3-7 days in a cool, dark place with occasional shaking. This allows flavour compounds to blend and mature, producing richer, more rounded taste. Fruit flavours typically don't require steeping.

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